Digital Marketing for Roofers: How to Get More Roofing Leads Online
Introduction
The roofing industry is one of the most competitive local service businesses. Homeowners rarely search for roofers until they urgently need one — and when they do, they go straight to Google. If your roofing business doesn’t appear at the top, your competitors will grab those high-value jobs.
That’s why digital marketing for roofers is no longer optional — it’s essential.
In this guide, you’ll learn how to get more roofing leads, improve your online visibility, and grow your business using proven digital marketing strategies.
Why Roofers Need Digital Marketing
Most roofing jobs are high-ticket — roof repair, roof replacement, inspections, and new installations. This makes the roofing niche extremely competitive.
Benefits of Digital Marketing for Roofers
- Get more local roofing leads
- Increase trust through reviews and strong online presence
- Beat competitors appearing above you in search results
- Save money with targeted ads instead of traditional marketing
- Build long-term brand awareness in your service areas
When homeowners search “best roofer near me” — your business should appear before anyone else.
Best Digital Marketing Strategies for Roofers
1. Local SEO for Roofers
SEO (Search Engine Optimization) is crucial for roofing companies because people only hire roofers from within the same city or region.
How to Improve Local SEO
- Create and optimize your Google Business Profile (GBP)
- Add keywords like:
- roofing contractor in Chicago
- emergency roof repair near me
- roof replacement services
- Get customer reviews
- Add your business to directories (Yelp, Angi, HomeAdvisor, Thumbtack)
- Include service area pages on your website
💡 Pro Tip: Create pages for each roofing service — metal roofing, shingle roofing, flat roofing, roof inspection — to rank for more keywords.
2. Build a High-Converting Roofing Website
Your website is the first impression customers get.
Must-Have Pages on a Roofing Website
- Home
- Services (roof repair, replacement, gutters, installation)
- About
- Contact
- Service Area pages
- Testimonials
- Blog (roof care tips, maintenance guides)
Website Features That Increase Conversions
- Click-to-call button
- WhatsApp chat link
- Free quote form
- Portfolio photos
- Trust badges (licensed, insured, certified)
A fast, mobile-friendly website can double your leads.
3. Google Ads for Roofers
Roofing keywords are expensive — but they bring high-quality leads.
Google Ads help you dominate the top of the search results instantly.
High-Converting Roofing Keywords
- roof repair near me
- emergency roof repair
- roof replacement cost
- best roofing company near me
Tips for Running Roofing Ads
- Use location targeting
- Add call extensions so people can call directly
- Use lead form extensions
- Run ads for service areas, not entire states
💰 Average CPC: $8–$40 depending on city.
4. Social Media Marketing for Roofers
Platforms like Facebook, Instagram, and TikTok work great for building trust and showing your work.
Content Ideas for Roofers
- Before/after roof repair photos
- Roof maintenance tips
- “Watch this leak repair” time-lapse videos
- Customer testimonial videos
- Team introduction posts
🧠Pro Tip: Run local Facebook Ads with targeting like:
Homeowners + age 30–60 + within 10–15 km of your city.
5. Online Reviews & Reputation Management
Roofing is a trust-based business. People won’t hire roofers with poor or no reviews.
Where to Collect Reviews
- Yelp
- Angi
- HomeAdvisor
Every positive review increases your ranking and credibility.
6. Roofing Email & SMS Marketing
Follow up with leads, remind customers about checkups, and offer seasonal promotions.
Email Ideas
- “Prepare Your Roof for Winter — Get 15% Off Inspection”
- “Storm Damage? Book Emergency Repair Today”
- “Free Roof Evaluation for New Homeowners”
Email marketing helps keep your roofing brand in front of customers year-round.
7. Content Marketing & Blogging
Blog posts help you rank for common roofing questions and bring free organic traffic.
Blog Topic Ideas
- “How Much Does Roof Replacement Cost?”
- “Signs Your Roof Needs Repair”
- “Best Roofing Materials for Hot Climates”
- “Flat Roof vs. Shingle: Which Is Better?”
The more content you produce, the more Google trusts your website.
Common Mistakes Roofers Make in Digital Marketing
- Ignoring Google Business Profile
- Not collecting reviews
- Running ads without local targeting
- Using low-quality website photos
- Not adding service area pages
- Poor website design or slow loading
- No call-to-action buttons
Fixing just these mistakes can increase roofing leads by 50%+.
FAQ — People Also Ask
How do roofers get more leads online?
By using local SEO, Google Ads, social media marketing, and optimizing their website for conversions, roofers can attract more customers online.
Is digital marketing worth it for roofers?
Yes. Roofing is high-ticket, and even one job can bring thousands of dollars, making digital marketing extremely profitable.
Which digital marketing platform works best for roofers?
Google (SEO + Google Ads) delivers the highest-quality roofing leads, while Facebook works well for brand awareness and engagement.
Do roofing companies need a website?
Absolutely. A website helps with SEO, collects leads, builds trust, and showcases your past work.